That someone is usually much like me. I work full time as a ghostwriter.
However, the other side to this discussion is the ideology that people don't like to pay for anything that won't instantly bring in new revenue. In other words, no one likes to pay for fresh content, they just want it to exist on their site.
I often find that it's as hard to please the client as it is to get the client to pay for what they've demanded. But I also find myself refusing to work in many situations because I can immediately see that the client will have issues and end up wanting everything I've completed for free.
There must be a way to ensure content gets written and ensure the people ordering the content understand that it comes with a price. Getting to that point is the hard part.
#ghostwriting #freecontent #howtoghostwrite